We're inviting 50 stylists to test what comes next.
An eight-week independent product trial designed with cosmetic-chemist oversight, third-party lab testing, and one outcome in mind — to measure what an Australian eco-positioned haircare brand can really do.
Apply for the trialAn eco brand should be measured by what works — not just what it stands for.
Sustainable haircare in Australia is full of intention and short on evidence. Brands speak the language of ocean protection, plastic reduction and natural formulation, but rarely commission the kind of rigorous, third-party testing that the broader beauty industry takes for granted.
We want to be the brand that brings the receipts.
That's why we're running this trial. Eight weeks of real, supervised use across fifty Australian salons, with measurements that go beyond “I felt like my hair was softer.” Independent oversight. Lab-verified data. The honest, unflattering truth where it surfaces — and credible, defensible claims where the formulas earn them.
If you've ever wished a brand would stop telling you their product works and start showing you, this is that.
Three short check-ins across eight weeks.
Each takes ten to fifteen minutes. You can test on yourself or a willing client.
A short questionnaire, standardised baseline photos, and an optional small hair sample for our lab-tested sub-group.
A quick check-in to capture how the formulas are tracking. Same questionnaire, second set of photos, ten minutes.
Final assessment, photos, and a short reflection. Lab samples returned. Honorarium paid on completion.
A genuine partnership — not a product seeding.
The full new range
Refined formulas with our new ocean-protection actives, 80g bars and updated packaging. Yours to keep, valued at $80+.
$100 honorarium
Paid on completion of all three check-ins. A genuine acknowledgement of your time and professional input.
Trade access
Trial completion unlocks our wholesale account for your salon — wholesale pricing, reorder priority, marketing collateral.
First seat at the table
Trial participants are first considered for our 2026–27 ambassador and stockist programmes. The trial is the door.
Three layers of measurement.
We're not running a brand survey. The trial is designed in three layers — subjective, photographic, and lab-verified — so that every claim we go on to make can be traced back to evidence. Designed in consultation with an independent cosmetic chemist.
Subjective assessment
A standardised questionnaire scoring shine, softness, manageability, breakage perception, scalp condition, frizz, and colour vibrancy across all three check-ins.
Photographic record
Standardised baseline and final photographs under the same lighting and angle conditions — for editorial documentation and visual comparison.
Lab-verified data
Hair samples from a sub-group of fifteen participants tested independently by an accredited Australian laboratory for tensile strength and cuticle integrity.
The trial protocol has been designed and signed off by an independent cosmetic chemist with accreditation through the Australian Society of Cosmetic Chemists. Their oversight is what allows us to publish results with integrity — and it's why we say independently assessed, not independently endorsed.
Australian salon-grade haircare, formulated with a hairdresser, designed not to harm marine life.
evercircle began with eco hair ties and grew into a full salon-grade haircare range developed with a working hairdresser. We're stocked through carefully chosen Australian salons including Salon Lane Bondi Junction, Sanguine Scents, and Go For Zero. Our formulas are free of ingredients harmful to marine ecosystems, designed for women who live an active, water-led life.
Be one of the fifty.
We're selecting fifty stylists across Australia from a mix of salon types, regions, and specialisations. Tell us a little about you — applications take five minutes.
Things you might be wondering.
Outside of using the products as part of your normal routine, the structured time commitment is roughly 30–45 minutes total across the eight weeks — split across three short check-ins.
Yes. Twenty of our fifty places are reserved for stylist-on-client testing. Your client will need to provide simple written consent (template provided) and complete the same questionnaire at each check-in, with you supporting.
Life happens. We allow a 72-hour window either side of each check-in date. If you miss the window, your data is still valuable — we just can't include it in the headline statistics.
For the test subject (yourself or your client), we ask that the evercircle range replaces the equivalent products in their routine for the eight weeks — otherwise the data isn't usable. Stylist tools, treatments, and salon services are unaffected.
Fifteen of the fifty participants will optionally provide a small hair sample (about 30 strands) at baseline and again at week eight. Samples go to an accredited Australian laboratory for tensile strength and cuticle integrity testing. It's entirely optional — and not part of your trial completion requirements.
$100 AUD is paid via direct bank transfer within 14 days of completing your week-eight check-in. We collect bank details in a secure follow-up email after the trial closes.
Aggregate data is published anonymously by default. We may approach individual participants whose results we'd love to share by name (with photos or a quote) — but only with your explicit written permission, and you can decline at any point.
Applications close Sunday 17 May. You'll hear back by Wednesday 21 May with either an offer of a place or a respectful note. Onboarding kits go out Thursday 22 May ready for the Tuesday 26 May baseline.