Evercircle was born out of a deep love for the ocean and a desire to tread lightly on the planet. what began as eco ocean haircare—and before that, the reusable coffee cup brand rubber cuppy—quickly grew into something more. founder jessie has a long history of reimagining waste, from creating leftover lovers, a project born out of years of dumpster diving and rescuing food, to designing products that give materials a second life. inspired by countless hours spent surfing, swimming and diving, she wanted to do more than just protect hair: she wanted to help shape a circular way of living.

Care for you. Care for nature.

EverCircle was created to make caring for yourself and the planet feel effortless, not overwhelming. We believe good haircare shouldn’t come at the cost of your health, your time, or the environment. That’s why everything we create is designed to do more with less: fewer products, better ingredients, and routines that fit real life.

Why we exist

The beauty industry tells us that more is better — more products, more steps, more consumption. We disagree. EverCircle exists to challenge excess and offer an alternative: high-performance haircare and styling tools designed to last, work together, and support both you and the world you move through.

Designed for real life

Our products are made for the moments that matter — ocean swims, busy mornings, long days, and imperfect routines. Each EverCircle essential is multi-use by design, gentle on hair and scalp, supportive of coloured and sun-exposed hair, and created to reduce waste rather than add to it. This isn’t about perfection. It’s about practicality, consistency, and care.

Circular by intention

Circularity isn’t a buzzword for us — it’s the foundation. From upcycled materials and refill-friendly formats to thoughtful production and long-lasting design, we focus on keeping resources in use for longer and reducing unnecessary waste wherever possible. Because caring for yourself shouldn’t come at the expense of the planet.

A quieter kind of beauty

EverCircle is for people who want their haircare to feel calm, considered, and aligned with their values. We don’t chase trends or overload routines. We create essentials that earn their place — products you reach for daily, trust completely, and repurchase intentionally.

Our promise

We promise to keep designing haircare that works without complication, respects your time and your body, supports circular, low-waste living, and feels good to use every day. Less noise. Better choices. Care that lasts.