in her element

there’s something that happens when women spend time in nature. the research is clear: the more time we spend outdoors, the more we care for the planet.

but we’ve also heard the same thing from our community again and again — beauty can become a barrier. saltwater hair, trailside tangles, the rush back into meetings or cafés. when haircare feels complicated, we sometimes hold ourselves back from the places we love most.

in her element is our answer.

we’ve partnered with local photographer @antheachristie to capture women who are deeply connected to nature — women who swim, hike, camp, wander, and return with stories. this campaign isn’t about polished gloss, but about the rituals that make time outdoors possible.

throughout the season, we’ll be sharing these stories and inviting our community to add their own. because when the right tools make beauty effortless, we can move more freely between the bush, the ocean, the trail, and everyday rhythm.

and the more we move, the more we connect — with ourselves, with nature, and with the bigger mission of protecting the places we love.

want to be part of it? we’re gifting evercircle product in exchange for your stories + photos. *for a limited time only. sign up over here.