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Ocean Drops
Before
Routine complete
After

Our impact so far

Every purchase makes a measurable difference

2,350+

Plastic bottles avoided

Replaced by our bars and serums

61 kg

Plastic never produced

Based on lifetime units sold

1,800+

Upcycled items sold

Bicycle rubber and metal diverted from landfill

1,500+

Customers making the switch

To ocean-safe, low-waste haircare

Shop the Essentials

At EverCircle, we think you should be able to read a label and actually understand it. That's why we list every ingredient, every time. But what we leave out matters just as much as what we put in.

Here's what you'll never find in our formulas, and the gentler way we do things instead. Tap any ingredient to open it.

Sulphates

What they are: Harsh detergents that create big foam but strip your hair and scalp of their natural oils, leaving them dry, irritated and quicker to fade.

Why we leave them out: Clean hair should never come at the cost of a stripped scalp or colour that fades faster.

What we do instead: We cleanse with gentle, coconut-derived esters that wash beautifully, without the strip.

Silicones

What they are: Synthetic polymers that coat hair to fake smoothness, then build up over time and wash into our waterways, where they don't easily break down.

Why we leave them out: This is the heart of our marine-safe promise. We won't put slip in your hair that lingers in the ocean.

What we do instead: Real, lasting slip from naturally derived conditioning agents that rinse clean, with no build-up and nothing left behind.

Parabens

What they are: Synthetic preservatives that can weakly mimic oestrogen in the body.

Why we leave them out: There are gentler, more modern ways to keep a formula fresh and safe, so those are the ones we use.

What we do instead: A mild, contemporary preservative system [your preservative] that protects your product without acting like a hormone.

Phthalates

What they are: Synthetic plasticisers often tucked inside the single word "fragrance" to make a scent cling. They're flagged as endocrine disruptors.

Why we leave them out: We don't hide anything behind the word "fragrance".

What we do instead: We scent with [how you scent], and we're always phthalate-free.

Formaldehyde-releasing preservatives

What they are: Preservatives that protect a product by slowly releasing tiny amounts of formaldehyde over time. Formaldehyde is a known irritant and a classified carcinogen.

Why we leave them out: Some lines we simply won't cross.

What we do instead: We preserve without any formaldehyde releasers. Full stop.

Drying alcohols

What they are: Light, fast-evaporating alcohols like alcohol denat. and isopropyl. They make a product feel quick and weightless, but they can parch hair and scalp. (Not to be confused with the good fatty alcohols, which do the opposite.)

Why we leave them out: Weightless should never mean parched.

What we do instead: We use the conditioning fatty alcohols, like cetyl and stearyl, that soften and smooth. Never the drying kind.

If we wouldn't be happy explaining an ingredient to your face, it doesn't go in our formulas. Everything we use, fully listed, every time.

Light & Extra Smoothing Serums

choose the formula that fits your hair & lifestyle

Frizz-free, ocean-safe hair serums

LEARN MORE
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