our journey began with thousands of lost hair ties in the surf — and an obsession with keeping what belongs in nature, in nature.

our story; we started small but with a big vision: evercircle was born out of a deep love for the ocean and a desire to tread lightly on the planet. what began as eco ocean haircare—and before that, the reusable coffee cup brand rubber cuppy—quickly grew into something more. founder jessie has a long history of reimagining waste, from creating leftover lovers, a project born out of years of dumpster diving and rescuing food, to designing products that give materials a second life. inspired by countless hours spent surfing, swimming and diving, she wanted to do more than just protect hair: she wanted to help shape a circular way of living.

our values are rooted in action, transparency and regeneration. we're a proudly b-corp certified brand, committed to social and environmental performance that goes beyond words. we embrace circular economy principles—designing for reuse, reducing waste and giving materials second lives. every eco-friendly haircare product you choose helps divert waste from landfill, closes loops with our take-back program, and supports marine conservation.

one simple choice—switch to evercircle—and you’re choosing powerful haircare that’s kind to your hair, your world, and our oceans.

our mission is simple yet powerful: to create beautiful, effective, and sustainable solutions that honour both your hair and our planet. evercircle stands for "where life comes full circle"—because we believe that choices made today can heal tomorrow. we exist to inspire, educate and empower conscious consumers, build lasting community, and deepen our positive impact across oceans, businesses and beyond.